Introduction
October’s Very Own (OVO) has redefined streetwear with its high-quality offerings and association with Drake. But what’s the ownership structure behind OVO’s thriving brand?
Founders and Initial Vision
Drake, along with Oliver El-Khatib and Noah “40” Shebib, established OVO as more than a clothing line. It was a movement, blending music with a strong sense of style.
Ownership Details
Drake remains the public face and creative head, while El-Khatib, the brand’s manager, drives operations and Shebib supports the brand’s vision, each sharing ownership.
Growth Through Strategic Collaborations
OVO's partnerships with globally recognized brands like Nike, copyright, and Takashi Murakami amplify its reach. These strategic alliances showcase OVO’s distinct brand value.
OVO’s Brand Identity
From the iconic owl logo to premium streetwear releases, OVO’s identity is rooted in luxury and exclusivity, with its ownership structure reflecting its ties to hip-hop culture.
The Global Influence of OVO’s Ownership
With Drake’s fame and the co-founders’ expertise, OVO’s ownership has become synonymous with quality and cultural relevance, influencing global streetwear.
Conclusion
OVO’s ownership reflects the dedication of its founders, with each contributing uniquely to make the brand a global streetwear powerhouse.